1. Your Google Business profile
Complete, categorised correctly, with real photos and accurate hours. This is the single highest-return hour of work available to a local business.
2. Reviews, steadily
A trickle every month beats a burst once a year. Recency counts, and a dead review feed reads as a dead business.
3. Being consistent about your name and address
The same business name, address and phone number everywhere it appears. Mismatches are the most common quiet problem we find.
4. A page per thing you actually do
One page listing nine services will lose to nine pages that each do one properly.
Everything else
Is optimisation on top of these four. Do them first.
