Local SEO: the four things that actually move the needle
Most local search advice is filler. For a business with one location, almost all of the result comes from four things.
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The back-of-house app we built for an aparthotel
Stock, changeovers and recurring jobs were living on a clipboard and three group chats. We replaced all of it with one tool.
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Menu boards that read from the back of the queue
A café menu is a design problem with a very specific constraint: it has to be legible from eight metres away, in a hurry.
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Why we build on modern web tech, not page builders
Template builders are quick for the agency and expensive for you. Here's what you're actually buying when a site is built on one.
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A brand is a set of rules, not a logo
The logo is the easy part. What makes a small business look established is everything that stays the same underneath it.
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What we measure, and what we ignore
A dashboard can be busy and useless at the same time. These are the handful of numbers we actually report on.
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