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The Feed.

Work we've finished, and what we learned doing it.

The back-of-house app we built for an aparthotel

Stock, changeovers and recurring jobs were living on a clipboard and three group chats. We replaced all of it with one tool.

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Why we build on modern web tech, not page builders

Template builders are quick for the agency and expensive for you. Here's what you're actually buying when a site is built on one.

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Menu boards that read from the back of the queue

A café menu is a design problem with a very specific constraint: it has to be legible from eight metres away, in a hurry.

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A brand is a set of rules, not a logo

The logo is the easy part. What makes a small business look established is everything that stays the same underneath it.

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Local SEO: the four things that actually move the needle

Most local search advice is filler. For a business with one location, almost all of the result comes from four things.

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What we measure, and what we ignore

A dashboard can be busy and useless at the same time. These are the handful of numbers we actually report on.

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Why we build websites for free

It isn't a loss leader and it isn't a trick. It's the most honest way we found to start a long relationship with a local business.

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